Careers

Job Title: Marketing Manager – Education Industry

Job Description:

Location: Vinayaka Mission’s School of Economics and Public Policy (VSEP)
Website: vsep.edu.in

About the Role:
VSEP is seeking a dynamic and result-oriented Marketing Specialist to drive enrolment targets and establish robust pipelines for future admissions. The role is crucial for promoting the institution’s flagship programs (like the Bachelor of Science in Economics) and building relationships with prospective students, parents, schools, and the community. The ideal candidate will bring innovative marketing strategies, exceptional communication skills, and a passion for higher education.

Key Responsibilities:

  • Develop and execute comprehensive marketing campaigns to increase enrolments for undergraduate and postgraduate programs.
  • Build and nurture relationships with high schools, career counsellors, educational consultants, and community organizations to create strong admissions pipelines.
  • Plan and implement outreach activities (school visits, seminars, career fairs, virtual webinars).
  • Design and manage marketing materials (brochures, advertisements, social media content, website updates).
  • Collaborate with the admissions team to optimize the applicant journey from inquiry to enrolment.
  • Analyze market trends and admissions data to identify opportunities and refine strategies.
  • Oversee digital marketing efforts (social media campaigns, SEO, online advertisements) to enhance VSEP’s digital footprint.
  • Represent VSEP at education events to build its reputation as a centre of excellence.
  • Stay updated on the latest marketing trends and higher education recruitment strategies.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s preferred).
  • 3-5 years of experience in marketing, preferably in the education sector.
  • Proven expertise in developing and implementing successful marketing campaigns.
  • Strong interpersonal, networking, and relationship-building skills.
  • Proficiency in using CRM software, digital marketing tools, and analytics platforms.
  • Excellent written and verbal communication skills (fluency in English; proficiency in additional Indian languages preferred).
  • Proactive, creative, and adaptable approach to work in a fast-paced environment.
  • Strong analytical, problem-solving abilities, and a results-driven mindset.

Why Join Us?

  • Be part of a prestigious institution.
  • Collaborative and supportive environment that values innovation and creativity.
  • Competitive salary and benefits package.
  • Opportunity to make a meaningful impact.

To Apply:
Submit your resume and a cover letter to recruitment@vsep.edu.in with a copy to dean@vsep.edu.in. Applications are reviewed on a rolling basis.